The Battle.net Store for World of Warcraft, formerly known as the Pet Store, is part of the Blizzard Store and a new way for players to obtain in-game pets to join them on their adventures in Azeroth. However, the reactions to this new feature by the European and American communities were mixed, with many players bemoaning the increasing number of pay-to-use features and expressing concern that real advantages in the game might become available for money at some point.[1][2]
As a result of the Americans getting the pets cheaper than the Europeans due to the conversion rate between dollars and euros ($10 per pet against €10 per pet), many Europeans took advantage of the fact that pets from the American pet shop could be purchased for European realms, which led to Blizzard making the pet stores regional.[3]
Pets released at the Battle.net Store
- [Lil' Phylactery] - $10 US or €10 (Released November 4, 2009)
- [Pandaren Monk] - $10 US or €10 (Released November 4, 2009)
- [Lil' XT] - $10 US or €10 (Released April 15, 2010)
- [Lil' Ragnaros] - $10 US or €10 (Released November 29, 2010)
- [Moonkin Egg] - $10 US or €10 (Released November 29, 2010)
- [Cenarion Hatchling] - $10 US or €10 (Released May 2, 2011)
- [Guardian Cub] - $10 US or €10 (Released November 1, 2011)
- [Soul of the Aspects] - $10 US or €10 (Released April 10, 2012)
- [Cinder Kitten] - $10 US or €10 (Released December 4, 2012)
- [Blossoming Ancient] - $10 US or €10 (Released June 14, 2012)
- [Alterac Brandy] - $10 US or €10 (Released November 21, 2013)
- [Argi] - $10 US or €10 (Released December 3, 2014)
- [Brightpaw] - $10 US or €10 (Released December 2, 2015)
Mounts released at the Battle.net Store
- [Celestial Steed] - $25 US or €20 (Released April 15, 2010)
- [Winged Guardian] - $25 US or €20 (Released May 31, 2011)
- [Heart of the Aspects] - $25 US or €20 (Released February 14, 2012)
- [Swift Windsteed] - $25 US or €20 (Released January 8, 2013)
- [Armored Bloodwing] - $25 US or €20 (Released May 30, 2013)
- [Enchanted Fey Dragon] - $25 US or €20 (Released November 21, 2013)
- [Iron Skyreaver] - $25 US or €20 (Released January 16, 2014)
- [Warforged Nightmare] - $30 US (Released June 11, 2014)
- [Grinning Reaver] - $25 US or €20 (Released December 3, 2014)
Cosmetic items released
- [Crown of Eternal Winter] - $15 US or €12 (Released July 17, 2013)
- [Jewel of the Firelord] - $15 US or €12 (Released July 17, 2013)
- [Hood of Hungering Darkness] - $15 US or €12 (Released July 17, 2013)