Lead World Designer
Alex was once leader of a famous Everquest guild named Fires of Heaven (now a World of Warcraft guild). His first character in EQ, Kalaran, a rogue, was the first level 50 in EQ. Alex is supposedly still an avid player and guild leader in World of Warcraft.
As Fires of Heaven were well known for achieving many "world first" accomplishments in Everquest, the guild was asked upon the release of World of Warcraft to not be the first to kill Onyxia. Blizzard felt too many people would think they had inside knowledge if they continued this achievement trend in WoW. It stands to reason this 'suggestion' is still in effect, as they have tended to wait before tackling new content too quickly. Though they progress quickly once they have started.
As a consequence of his fame, Alex has been forced to play incognito.
There exist many references to Alex within the game world of World of Warcraft, including Field Marshal Afrasiabi, a quest giver in Stormwind City, and , a quest in the Eastern Plaguelands involving Fras Siabi in Stratholme. (Fras Siabi can also be found in Stratholme Past.)
One of the characters Alex has played, Kariel, is also referenced across the world of Azeroth. Pathstalker Kariel is a rogue trainer in Eversong Woods. Inside Dire Maul, players can find the Skeletal Remains of Kariel Winthalus, who can be found referenced to in many librams, such as the .
Another frequent reference to Alex is Foror. This can be found in items like , , , and .
- World of Warcraft (2004), Quest designer
- World of Warcraft: The Burning Crusade (2007), Lead quest designer
- World of Warcraft: Wrath of the Lich King (2008), Lead world designer
- Afrasiabi is Iranian-American.