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Players must first bring the new ally into their faction before they become available. Once done, the unlocking is permanent for the account. They will begin at level 20 and have new racial abilities, along with many cosmetic differences to their counterparts. Once leveled to 110, heritage armor becomes unlocked.
Allied races will get full character kits: their own emotes, their own flirts, funnies, exertions, etc.
At BlizzCon 2017, the void elves and Lightforged draenei could be recruited in the Alliance through quests at the Stormwind Embassy, and the Highmountain tauren and nightborne through quests at the Orgrimmar Embassy.