The Blizzard Shop, formerly known as the Battle.net Shop and Pet Store, is an online store that sells many games, in-game items and other items related to Blizzard Entertainment or its game franchises. Most of the Warcraft in-game items can be purchased from the In-Game Store. It was originally part of the Blizzard Store and at the time was a new way for players to obtain in-game pets to join them on their adventures in Azeroth. However, the reactions to this new feature by the European and American communities were mixed, with many players bemoaning the increasing number of pay-to-use features and expressing concern that real advantages in the game might become available for money at some point.
As a result of the Americans getting the pets cheaper than the Europeans due to the conversion rate between dollars and euros ($10 per pet against €10 per pet), many Europeans took advantage of the fact that pets from the American pet shop could be purchased for European realms, which led to Blizzard making the pet stores regional.
It's separate from Blizzard Gear which sells physical items and apparel. Following the release of version 1.9.1 of the desktop app, the shop received a significant update to appearance and design. On November 15, 2018, the shop received a new "Wish List" feature.
- Warcraft III: Reforged – A Classic Favorite, Reforged
- Standard Edition – 29.99 USD
- Spoils of War Edition – 39.99 USD
- Note: the following list does not include the discounts that may happen on the shop.
- World of Warcraft: Battle for Azeroth – Declare Your Allegiance
- World of Warcraft: Complete Collection – Your Next Adventure Begins Here
- Standard Edition – 59.99 USD
- Digital Deluxe Edition – 79.99 USD
- World of Warcraft: Subscription, includes all the expansions up to (unless is purchased)
- 1 Month – 14.99 USD/month
- 3 Months – 13.99 USD/month
- 6 Months – 12.99 USD/month
These adorable pets are usually $10 USD.
- Alterac Brandy (Alterac Brew Pup) – Charitable canine companionship
- Argi – Inter-goat-lactic
- Blossoming Ancient – A pet for all seasons
- Brightpaw – The purr-fect companion
- Cap'n Crackers – Your New First Mate
- Cinder Kitten – If you can't stand the heat, stop petting it
- Lil' KT – Obey the call of tiny Kel'Thuzad
- Lil' Ragnaros – Taste the miniature flames of Sulfuron
- Mischief – Meow that's a cute kitten!
- Pandaren Monk – The perfect traveling drinking buddy
- Shadow – The Foxiest Pet in Your Collection
- Soul of the Aspects – Friendship flies on tiny golden wings
- Twilight – Demons Don't Daunt This Dusky Darling
- Whomper – Big feet. Bigger heart.
These exotic mounts are usually $25 - $30 USD.
- WoW 15th Anniversary Alabaster Mounts (Alabaster Stormtalon and Alabaster Thunderwing) – Skyborne Monuments to Adventure
- The Dreadwake – Ahoy, Captain!
- Celestial Steed – Light up the night skies of Azeroth
- The Dreadwake – Ahoy, Captain!
- Enchanted Fey Dragon – It looks good in every color
- Heart of the Aspects – Eye-catching air superiority
- Hogrus, Swine of Good Fortune – A Sign of Good Fortune Ahead
- Iron Skyreaver – Two heads are better than one
- Luminous Starseeker – It’s gonna be a colorful journey
- Mystic Runesaber – An Arcane Ally
- Shu-Zen, the Divine Sentinel – Happy New Year, Happy New Mount!
- Sylverian Dreamer – A Gentle Giant, Light as a Feather
- Tyrael's Charger (Taiwan region only) – Ride for Justice
- Vulpine Familiar – The fox that won't trick you
- Warforged Nightmare – Form a Nightmarish Posse
- Winged Guardian – Part lion, part eagle, all business
These unique toys are usually $10 USD.
Bundles are usually about $30 USD each, saving $5 USD from buying the mount and pet individually.
- Alterac Brandy and Enchanted Fey Dragon
- Twilight and Luminous Starseeker
- World of Warcraft: Legion Digital Deluxe Edition – $20.00 USD
- World of Warcraft: Warlords of Draenor Digital Deluxe Edition – $20.00 USD
- Appearance Change – $15.00 USD
- Character Transfer – $25.00 USD
- Faction Change – $30.00 USD
- Game Time – From $14.99 USD
- Guild Services
- Guild Master Transfer – $35.00 USD Allows a free guild name change
- Guild Master Faction Change – $40.00 USD Allows a free guild name change
- Guild Name Change – $20.00 USD
- Level 110 Character Boost – Can only be purchased from in-game
- Name Change – $10.00 USD
- Race Change – $25.00 USD
- WoW Token – $20.00 USD Can only be purchased from in-game
The following are no longer available for purchase:
- Lil' XT – Don't break it this time
- Cenarion Hatchling – Tree-huggingly huggable
- Moonkin Hatchling – No matter which side you are on, it's adorable!
- Armored Bloodwing – The giant, scary, flying bat you always wanted
- Grinning Reaver – Ever-Grinning terror
- Swift Windsteed – Ride like the wind
- ^ a b Ulvareth 2009-11-04. Introducing the Pet Store. Blizzard Entertainment. Archived from the original on 2009-11-09. Retrieved on 2018-02-14.
- ^ Nethaera 2009-11-04. Introducing the Pet Store. Blizzard Entertainment. Archived from the original on 2009-11-07. Retrieved on 2018-02-14.
- ^ Wryxian 2009-11-07. Blizzard Pet Store Now Regional. Blizzard Entertainment. Archived from the original on 2009-11-10. Retrieved on 2018-02-14.
- ^ Dylon Kempkes 2017-10-12. New Feature Now Live – Shop Update. Blizzard Entertainment. Retrieved on 2017-10-23.
- ^ Find That Perfect Blizzard Gift With New Wish Lists. Blizzard Entertainment (2018-11-15). Retrieved on 2018-11-15.