Fishing lures are items that allow you to increase your fishing skill for a short amount of time.
|+15||0||10||EK/Kalimdor fishing dailies|
|+75||100||10||Vendors (2 50)|
|+100||100||10||Vendors (2 50)|
Fishing lures create a temporary buff to fishing skill as an enchantment on your fishing pole.
Fishing lures provide much greater enhancement to fishing skill than is available through other fishing gear.
Most fishing lures are used by right-clicking on the lure while you have a fishing pole equipped. This consumes the lure and creates a temporary fishing skill buff on the fishing pole. The Weather-Beaten Fishing Hat is not a lure, but right clicking on the hat to use it allows you to "pull a lure from the hat" and apply it - with a ten minute cool down, you can apply these continually and keep a +75 buff on your fishing rod. Only one fishing lure can be used at a time.
Most fishing lures have have a fishing skill requirement. The Weather-Beaten Fishing Hat has no explicit requirements, but it is Bind on Pickup, you must be level 10 to do the daily fishing quests that award it.
Fishing lures can increase your fishing skill to be able to fish in a more difficult location or to be able to fish there reliably. Fishing reliably means less fish 'get away' - making your gaming time more productive. Fishing skill above the skill required for 100% catch rate is wasted, so you do not always need to equip a lure. For example, the +25 fishing skill lure would be helpful when you are first starting out (or you can endure a few missed fish), but once you've caught around 30 fish, it would be superfluous to use a lure in your starting area.
Even with maximized skill and many other skill enhancements, it is possible to fish up junk in the highest-level areas, such as Uldum. Thus, fishing lures are always useful.