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A GM is an acronym that could refer to several things in World of Warcraft:
- Game Masters, Blizzard Entertainment employees who assist with in-game support
- Gold Mine (Arathi Basin), a subzone in Arathi Basin that serves as a resource node
- Guild leader, the leader of a guild (also commonly referred to as "GM" - "Guild Master")
- The Guild Master, an NPC who helps players form a guild
- , the Alliance PvP rank 14 before Patch 2.0