Generic name

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Starting with Mists of Pandaria, named NPCs who follow a player are displayed differently for other players seeing that player. While the player who is being followed sees the NPC under their proper name, other players instead see the NPC under their generic name. Often, their appearance is also altered for other players.

This is presumably done to prevent players from seeing multiple copies of the same named NPC in the world, and to more easily identify "their" NPC among copies following other players.

Examples of generic names