In-Game Store

Pets for sale

The In-Game Store, aka Shop, is an extension of the Blizzard Shop on Blizzard Battle.net and is used to purchase items and services. The store initially was only used in Asian regions at the outset, but has shipped worldwide in Patch 5.4.2. The parental controls by default disables the In-Game Store. Accessing and configuring the settings of the parental controls will allow the store be available once again.

Available for purchase

Consumables (Asia-only)

•  [Bulging Bag of Charms]
•  [Enduring Elixir of Wisdom]

Pets

•  [Alterac Brandy] (Alterac Brew Pup)
•  [Argi]
•  [Blossoming Ancient]
•  [Brightpaw]
•  [Cap'n Crackers]
•  [Cinder Kitten]
•  [Lil' Phylactery] (Lil' KT)
•  [Lil' Ragnaros]
•  [Mischief]
•  [Pandaren Monk]
•  [Shadow]
•  [Soul of the Aspects]
•  [Twilight]
•  [Whomper]

Mounts

•  [Celestial Steed]
•  [The Dreadwake]
•  [Enchanted Fey Dragon]
•  [Heart of the Aspects]
•  [Hogrus, Swine of Good Fortune]
•  [Iron Skyreaver]
•  [Luminous Starseeker]
•  [Mystic Runesaber]
•  [Shu-zen, the Divine Sentinel]
•  [Vulpine Familiar]
•  [Winged Guardian]
•  [Warforged Nightmare]

Items and toys

• WoW Tokens
•  [Transmorpher Beacon] ($10)
• Firework Bundle ($10)
  •  [Lion's Pride Firework]
  •  [Horde's Might Firework]

Services

• Level 110 Character Boost
• Faction Change – Can only be purchased from character selection screen
• Race Change – Can only be purchased from character select screen
• Appearance Change – Can only be purchased from character select screen
• Name Change – Can only be purchased from character select screen
• Character Transfer – Can only be purchased from character select screen

Game Upgrades

• Starter Edition
  • World of Warcraft including up to ($19.99)
  • Bundle ($59.99)
• Battle for Azeroth-upgraded account
  • Battle for Azeroth Digital Deluxe Upgrade ($20)

Bundles

Bundles are usually about $30 each, saving $5 from buying the mount and pet individually.

• Legion Digital Deluxe Upgrade ($20)
•  [Twilight] and  [Luminous Starseeker]
•  [Alterac Brandy] and  [Enchanted Fey Dragon]

Removed

The following can no longer be purchased from the store.

Pets

•  [Guardian Cub] – As of June 4, 2014
•  [Lil' XT]
•  [Cenarion Hatchling]

Mounts

•  [Armored Bloodwing]
•  [Grinning Reaver]
•  [Swift Windsteed]
•  [Tyrael's Charger] – Only displayed on the PTR; however, it may be available in the Taiwan version of the in-game store.

Character Boost

• Level 90 Character Boost – replaced with the level 100; still viewable on the PTR
• Level 100 Character Boost – replaced with the level 110

Gallery

• 

  The Featured tab advertising the latest addition.

• 

  Pets for sale

• 

  Mounts for sale

• 

  Services

• 

  Toys

• 

  Game Upgrades on a Starter Edition

• 

  Game Upgrades

• 

  Bundles

• 

  WoW Token

• 

  Receiving the item after purchase.

Removed

• 

   [The Dreadwake] bundle

• 

  Featured tab on PTR

• 

  On Fire!

• 

  See You Later Bundle

Patch changes

• Patch 8.1.5 (2019-03-12): Undocumented change.
  

Added new toys section which now sales the Transmorpher Beacon and the fireworks bundle that includes Lion's Pride and Horde's Might. Activated on March 19, 2019.

• Patch 8.1.0 (2018-12-11): Undocumented change.
  

Now sales the Vulpine Familiar and the See You Later Bundle. Activated on December 13, 2018 and December 20, 2018 respectively.

• Patch 8.0.1 (2018-07-17): Undocumented change.
  

Now sales Cap'n Crackers and Whomper. Activated on September 19, 2018 and November 2, 2018 respectively.

• Patch 7.3.5 (2018-01-16): Undocumented change.
  

"Game Upgrades" was moved to the top.
Now sales Shu-zen, the Divine Sentinel; Activated on February 12, 2018.

• Patch 7.3.2 (2017-10-24): Undocumented change.
  

Added new categories: "Game Upgrades" and "Bundles".

• Patch 7.3.0 (2017-08-29): Undocumented change.
  

Now sales Shadow; Activated on September 12, 2017.

• Patch 7.2.5 (2017-06-13): Undocumented change.
  

Now sales Luminous Starseeker and Twilight; Activated on August 2, 2017.

• Patch 6.2.2 (2015-09-01): Undocumented change.
  

Now sales Brightpaw; Activated on December 2, 2015.

• Patch 6.1.0 (2015-02-24): Undocumented change.
  

Now sales Mystic Runesaber; Activated on May 13, 2015.

• Patch 6.0.2 (2014-10-14): Undocumented change.
  

Now sales Warforged Nightmare and Grinning Reaver.

• Patch 5.4.7 (2014-02-18): Undocumented change.
  

On the character selection screen, a button for the In-Game Store has been added above the AddOns button.

• Patch 5.4.2 (2013-12-10): You can now browse and purchase a bevy of mounts and pets directly from within World of Warcraft through our newly added Shop interface.
  
• Patch 5.4.0 (2013-09-10): Added.
  

External links

• Youtube Blizzard In-Game Store Preview