In-Game Store

The In-Game store advertising a featured item.

The In-Game Store, aka Shop, is an extension of the Blizzard Store on the Battle.net website and is used to purchase items and services using the account's Battle.net Balance. The store initially was only used in Asian regions at the outset, but has shipped worldwide in Patch 5.4.2. The parental controls by default disables the In-Game Store. Accessing and configuring the settings of the parental controls will allow the store be available once again.

Available for purchase

Services

• Level 100 Character Boost
• Faction Change - Only be bought from character select screen
• Race Change - Only be bought from character select screen
• Appearance Change - Only be bought from character select screen
• Name Change - Only be bought from character select screen

Consumables (Asia-only)

•  [Bulging Bag of Charms]
•  [Enduring Elixir of Wisdom]

Items

• WoW Tokens

Pets

•  [Alterac Brandy] (Alterac Brew Pup)
•  [Argi]
•  [Blossoming Ancient]
•  [Brightpaw]
•  [Cenarion Hatchling]
•  [Cinder Kitten]
•  [Lil' Phylactery] (Lil' KT)
•  [Lil' Ragnaros]
•  [Lil' XT]
•  [Pandaren Monk]
•  [Soul of the Aspects]
• Twilight (companion)

Mounts

•  [Armored Bloodwing]
•  [Celestial Steed]
•  [Enchanted Fey Dragon]
•  [Grinning Reaver]
•  [Heart of the Aspects]
•  [Iron Skyreaver]
•  [Luminous Starseeker]
•  [Mystic Runesaber]
•  [Swift Windsteed]
•  [Winged Guardian]
•  [Warforged Nightmare]

PTR

•  [Tyrael's Charger] – This mount was only displayed on the Public Test Realm.

Gallery

• 

  Pets for sale

• 

  Mounts for sale

Patch changes

• Patch 7.2.5 (2017-06-13): Undocumented change.
  

The in-game shop option now has Luminous Starseeker and Twilight for sale.

• Patch 6.1.0 (2015-02-24): Undocumented change.
  

The in-game shop option now has Mystic Runesaber and Brightpaw for sale; Activated on May 13, 2015.

• Patch 6.0.2 (2014-10-14): Undocumented change.
  

The in-game shop option now has Warforged Nightmare and Grinning Reaver for sale.

• Patch 5.4.7 (2014-02-18): Undocumented change.
  

On the character selection screen, a button for the In-Game Store has been added above the AddOns button.

• Patch 5.4.2 (2013-12-10): You can now browse and purchase a bevy of mounts and pets directly from within World of Warcraft through our newly added Shop interface.
  
• Patch 5.4.0 (2013-09-10): Added.
  

External links

• Youtube Blizzard In-Game Store Preview