|Location||Lion's Pride Inn, Elwynn Forest|
|Relative(s)||Frandis (brother), Verina (wife), Anna (daughter)|
Innkeeper Fredrik Farley is a human innkeeper located in Lion's Pride Inn in Goldshire in Elwynn Forest. He owns and runs the Lion's Pride Inn and is notable for greeting and interacting with would-be adventurers who arrive in Goldshire, providing them with hearthstones. He also sells food and drink.
Before the Storm
Following the Argus Campaign, a royal courier sent by King Anduin arrived and summoned him to Stormwind Keep in order to discus a private matter. Upon hearing this, Farley was shocked, thinking that something bad about his inn will be discussed. Verina tried to calm him by telling him that maybe the king wanted a discussion about a celebration in the inn.
When Farley arrived to the Petitioner's Chamber he was greeted by Count Remington Ridgewell. Soon after the king, Genn Greymane and Calia Menethil arrived. Still nervous, they discussed his brother Frandis while having Peaked Dalaran Red. Anduin told him about Frandis' fate as a Forsaken and about his good acts. The king asked Fredrik whether he would want to meet Frandis if he were alive as a Forsaken. Being reminded by Genn that he would be a hideous undead, Farley still answered positively, much to Anduin's satisfaction and Genn's frustration.
- Welcome to the Lion's Pride Inn. Make yourself at home!