In the RPG
The Trade Coalition is huge, far-reaching and massively complicated. In addition, numerous other, smaller goblin companies, created and run by entrepreneurs called moguls, operate throughout Azeroth. Moguls are the hands of the trade princes: men and women who run various businesses, such as deforesting, drilling, mining, and the like, throughout the world.
- The moguls and financiers of the Bilgewater Cartel decided they wanted a younger, more aggressive trade prince in Maldy's place, and so, they moved to replace him.
- It is possible that Jastor Gallywix was the mogul of the Copper Street Conglomerate, though he identified himself as its president.
- It is possible that the goblin player was the mogul of the Kajaro Trading Company.