The title of trade prince is not necessarily equivalent to the leader of a goblin cartel. The Venture Company has been called a cartel, but its leader Razdunk is not a trade prince but its president.
After Deathwing reawakened the volcano on their home island, one of the goblins' trade princes realized that there was good money to be made in offering panicked goblins a ticket to safety on his ship, taking their life savings - and then selling them into slavery. A clever plan, until it (and the ship) fell apart in a naval crossfire between an Alliance fleet and a lone Horde ship. The shipwreck's survivors were washed ashore on the Lost Isles, off the coast of Kalimdor, where they discovered that the island's dense jungles harbored many mysteries and more than a few unpleasant surprises.
Recently, the goblins of Kezan have found a new enemy in the Alliance – unexpected and unprofitable encounters with this faction have driven certain trade princes from their comfortable neutrality. Reforging old pacts with their one-time allies, the goblins have been welcomed into the Horde with open arms.
Known trade princes
Active trade princes
- Trade Prince Gazlowe — Owner of the Bilgewater Cartel. After Gallywix left, Thrall offered him the position of Trade Prince of the Bilgewater, which he gladly accepted.
- Trade Prince Steamwheedle — May or may not run the Steamwheedle Cartel.
- Trade Prince Donais — Unknown holdings. Located at the Gallywix Pleasure Palace and friendly towards the Horde.
Former trade princes
- Trade Prince Jastor Gallywix — Former owner of the Bilgewater Cartel, Gallywix joined his cartel with the Horde after the Cataclysm. Following Sylvanas Windrunner's deposition as the warchief of the Horde, Gallywix left Orgrimmar along with the rest of Sylvanas' inner circle, leaving the Bilgewater Cartel leaderless.
- Trade Prince Maldy — Former owner of the Bilgewater Cartel and Gallywix's predecessor who betrayed him and took his place. Maldy later died in an unfortunate "accident".
- Trade Prince Leeko — Unknown holdings. Leeko lived one century ago thus he is presumed deceased.
Would-be trade princes
- Mogul Razdunk — President and leader of the Venture Company. He doesn't hold the title "Trade Prince" but he is undoubtedly powerful enough and in the position to have it. Furthermore, the other trade princes are keeping an eye on his activities. In his crusade to become a trade prince, Razdunk took over the MOTHERLODE!!, being certain that becoming the world's foremost Azerite baron would bring him fame and fortune beyond his station, and stake his claim to the title of Trade Prince. He was ultimately defeated by adventurers before he could become one.
In the RPG
While goblins answer to no king or other such titular head, a collection of trade princes rules their merchant empire, which is called the Trade Coalition. Officially, five trade princes exist, though there may be one or two more lurking about in the shadows. The goblins certainly don't elect their trade princes, nor are the positions hereditary; the trade princes killed, blackmailed and schemed their way to the top. Together, these five goblins make the mercantile machine run, organizing the extensive and complex Trade Fleets.
One trade prince thought the Horde was destined to win the war, and aligned with them. When the Horde lost, he left and went back to Kezan in dismay. From that point on, the goblins decided to remain completely neutral, if only to better exploit both sides.
- Main article: Goblin hierarchy
Their hands are the moguls. Barons serve as magistrates for their land and holdings. Slavers run the slavery trade. Captains can run a single ship, and some run entire Trade Fleets. Admirals run more than one fleet. Traders and merchants work for the moguls and barons.
At the bottom are civilians and workers, and finally slaves.
Notes and trivia
- "Trade barons" also exist, as evidenced by Silversnap. The non-canonical RPG mentions that goblin barons are allegedly there to serve as magistrate over the land and holdings owned by a trade prince. As such, Baron Revilgaz might be the trade baron of Booty Bay.
- Although there are none in lore, the goblin starting zone reveals women are given the title of "Trade Princess" instead, if done as a female goblin.
- Nazz Steamboil is the disowned son of a trade prince.
Due to his high standing, Krix Wiklish could have been a trade prince.
- ^ http://www.worldofwarcraft.com/cataclysm/features/lostisles.html
- ^ http://www.worldofwarcraft.com/cataclysm/features/goblin.html
- ^ Trade Secrets of a Trade Prince
- ^ The Blank Scroll, pg. 1
- ^ Mogul Razdunk (tactics)
- ^ MOTHERLODE!!#Adventure Guide
- ^ a b c Dark Factions, pg. 116
- ^ Lands of Mystery, pg. 75
- ^ Dark Factions, pg. 114, 116
- ^ Lands of Conflict, pg. 115