HistoryThis section concerns content exclusive to Cataclysm.
After reawakened the volcano on their home island, one of the goblins' trade princes realized that there was good money to be made in offering panicked goblins a ticket to safety on his ship, taking their life savings - and then selling them into slavery. A clever plan, until it (and the ship) fell apart in a naval crossfire between an Alliance fleet and a lone Horde ship. The shipwreck's survivors were washed ashore on the Lost Isles, off the coast of Kalimdor, where they discovered that the island's dense jungles harbored many mysteries and more than a few unpleasant surprises.
Recently, the goblins of Kezan have found a new enemy in the Alliance – unexpected and unprofitable encounters with this faction have driven certain trade princes from their comfortable neutrality. Reforging old pacts with their one-time allies, the goblins have been welcomed into the Horde with open arms.
Known trade princes
Active trade princes
- Trade Prince Jastor Gallywix - Owner of the Bilgewater Cartel, Gallywix tried to sell goblin evacuees from Kezan as slaves. Now himself and his Cartel are part of the Horde.
- - May or may not run the Steamwheedle Cartel.
- - Unknown holdings, located at the Gallywix Pleasure Palace. Friendly towards the Horde.
Former trade princes
- - Gallywix's predecessor, former owner of the Bilgewater Cartel until Gallywix betrayed him and took his place. He later died in an unfortunate "accident".
- Trade Prince Leeko - Unknown cartel, lived one century ago so he is presumed deceased.
Potential trade princes
- - President and leader of the Venture Company. He doesn't hold the title "Trade Prince" but he is undoubtedly powerful enough and in the position to have it. Furthermore, the other trade princes are keeping an eye on his activities. In his crusade to become a Trade Prince, Razdunk takes the Undermine as his own and he is certain that becoming the world's foremost Azerite baron will let him bridge the gap to become one.
In the RPGThis section concerns content exclusive to the Warcraft RPG and is considered non-canon.
While goblins answer to no king or other such titular head, a collection of trade princes rules their merchant empire, which is called the Trade Coalition. Officially, five trade princes exist, though there may be one or two more lurking about in the shadows. The goblins certainly don't elect their trade princes, nor are the positions hereditary; the trade princes killed, blackmailed and schemed their way to the top. Together, these five goblins make the mercantile machine run, organizing the extensive and complex Trade Fleets.
One trade prince thought the Horde was destined to win the war, and aligned with them. When the Horde lost, he left, and went back to Kezan in dismay. From that point on, the goblins decided to remain completely neutral, if only to better exploit both sides.
- Main article: Goblin hierarchy
Their hands are the moguls. Barons serve as magistrates for their land and holdings. Slavers run the slavery trade. Captains can run a single ship, and some run entire Trade Fleets. Admirals run more than one fleet. Traders and merchants work for the moguls and barons.
At the bottom are civilians and workers, and finally slaves.
Notes & trivia
- Trade barons also exist, as evidenced by Silversnap.
- Although there are none in lore, the goblin starting zone reveals women are given the title of "Trade Princess" instead, if done as a female goblin.
- is the disowned son of a trade prince.
- ^ http://www.worldofwarcraft.com/cataclysm/features/lostisles.html
- ^ http://www.worldofwarcraft.com/cataclysm/features/goblin.html
- ^ Trade Secrets of a Trade Prince
- ^ The Blank Scroll page 1
- ^ Dark Factions, pg. 116
- ^ Lands of Mystery, pg. 75
- ^ Dark Factions, page 114, 116
- ^ Lands of Conflict, pg. 115
- ^ Dark Factions, page 116